Instagram is the most simplistic photo-sharing software that is outgrowing many social media explorers' expectations. It is now one of the most rapidly growing social media networks available. Moreover, it is not just the large businesses that want to take advantage of this platform, but the small business is also working their tails off to make the most out of this platform. After all, who doesn't want to taste the waters for such a large user base?

Now every company is investing their time and money on Instagram Engagement metrics. However, not all companies or businesses are getting what they deserve. They toil away with nothing in return. Furthermore, if you want to make it in the harsh, cruel world of brands and influencers vying for a place in the spotlight, it is essential to understand where our efforts are heading in the wrong direction. Just measuring the effectiveness of your tactics with the help of Ig metrics will make it up for you.

Remember that marketing your business on Instagram is no different from marketing your business on other social media platforms. Using Instagram metrics to analyze your Instagram results on a regular basis, you will develop a more active, more refined content plan that will give your brand a competitive advantage. Therefore, keep an eye on this article until the very end to estimate your efforts effectively.

Top 06 Metrics You Should Be Tracking

01- Engagement Rate

The percentage of your total followers that engage with your posts is known as your Engagement rate. It is pretty much different from the rest, as more followers lead to a lesser engagement rate. It gives a clear picture of how well your content is performing. To calculate your engagement rate, measure the average number of views, shares, and reposts you received on your account for over a month. Divide the number by the number of followers you currently have.

02- Follower Growth Rate

An extended family of followers is essential for any business as it adds brand credibility. A surplus of followers gained over a period of time is known as follower growth. It can be visible right above your Instagram profile bio. It allows you to assess whether your company is expanding its reach and attracting new customers. A sudden drop in your followers indicates that you need to change your tone of voice or improve your content quality.  

03- Reach & Impressions

While Reach rate allows its users to analyze how many people have seen your content, Impressions show the number of times your posts were viewed. Reach & Impressions seem similar but are vastly different. Let's ease it up with the help of an example. If your post is seen by an individual five times, it counts as five Impressions and one reach.

04- The hashtag Growth rate

Hashtag growth is one of the essential Instagram engagement Metrics. It is a valuable determinant that most marketers often tend to ignore. You will be able to see how many posts contain your hashtags, as well as how your followers and non-followers use them when posting. It lets you analyze how your hashtags are performing and if they are helping your brand reach out to your target audience. Depending on the results of your analysis, you'll know if you need to devote more time and effort to motivating followers to use the hashtag in their content. 

05- Post Time And Day

On Instagram, not all hours and days are created equal. Perhaps your followers are most active on weekends evenings or at night. The one way to increase your Instagram engagement is to find a perfect time that fits best with your followers. Analyze the peak hours and post in respective time slots to ensure you are not posting when your followers are half asleep or focused on doing something else. Also stay up to date with Instagram updates

06- Website Traffics

Instagram, like any other social media platform, can be an effective traffic generator for your website. Although you cannot add links to your posts or comments, it gives you immense opportunity to drive traffic by enabling you to add links to your Instagram Stories and on your Instagram profile bio. You can track the source of all website traffic directly in Google Analytics, which segments your traffic into default channel groupings.

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Wrapping It up

There's no denying that Instagram can be an excellent platform for marketing your company. However, keep in mind that if you want your Instagram marketing to be both profitable and enjoyable, you must track the right Instagram Engagement metrics on a regular basis.