Mobile accounts for 65% of the time we spend on our media devices. Our preferred method of accessing the world around us has evolved, and your marketing strategy must adapt as well.

Because 91% of us keep our mobile devices within reach 24 hours a day, you can effectively market around the clock.

Are you making the most of the possibilities provided by mobile for marketing?

Mobile advertising is a type of digital marketing that aims to reach out to your target audience via their mobile devices, such as smartphones or tablets. It makes no difference if you communicate with customers via apps, SMS, social media networks, emails, or when they visit your website.

We can now perform practically the same things on a desktop computer as we can on a mobile device, thanks to technological advancements. Many people, however, spend more time on their phones than on their laptops. As a result, it's critical to reach them wherever they are, especially on their gadgets, where they spend a lot of time.

Furthermore, using mobile marketing as a marketing approach will allow you to reach a broader audience, which eventually brings us to the point that a mobile-friendly website is as essential as ever. Your audience will be able to contact you via mobile devices in this manner.

So why not get straight into strategies and their implications from the marketer's point of view.

Hyperlocal Targeting

Techniques like geofencing are used in hyperlocal mobile ads tactics. Geofencing is when you use a virtual fence to define a specific geographic area; anyone who has your app loaded will receive a push notification if they enter the geofenced area.

Only one out of every five enterprises now claim to use hyperlocal targeting. However, this strategy could be helpful in a variety of industries. Plenty of ways can assist you to employ hyper lock marketing, or to be more precise, geofencing, to increase user engagement.

Augmented Reality

Virtual reality and augmented reality are basically the new terms that most marketers are not familiar with. Virtual reality is a simulated, immersive experience. It is the process in which the user wears a headset to immerse themselves in a virtual setting such as a museum or outer space.

Virtual features are projected onto real-world scenes in augmented reality. It can be accomplished with the use of headsets and visors, or simply by holding your phone up to the outside world. While virtual reality marketing tools such as virtual showrooms are expensive to develop, augmented reality may be simply integrated into mobile marketing efforts.

Vertical Video And Animations

Consider the following statistic: 94% of smartphone users hold their phones vertically. Many videos and animations, on the other hand, are made to be viewed in a square or horizontal format. That's because we're used to seeing video and animations on TVs, movie screens, and computers in landscape mode.

By designing vertical movies and animations that are specially built to function on mobile displays, you can provide the user experience and increase engagement. Vertical videos perform better on Facebook than square or horizontal videos (96 percent of active users check Facebook via mobile), resulting in cost-per-view reductions of up to 68 percent!

User-Generated Content Campaigns

When it comes to developing good marketing material, there are two obstacles to overcome:

The amount of effort and creative energy required to generate new, meaningful material

• Persuading your audience that you are as attractive as you believe!
• Well, user-generated content is a way around this.

To begin with, you're effectively outsourcing a lot of creative work to your audience, who will be producing marketing material for you!

Second, it essentially implies you'll be hiring a slew of free brand ambassadors to help you spread the news about your company. People trust word-of-mouth recommendations from friends and family significantly more than brand recommendations, according to a study.

Because marketers frequently conceive of themselves as broadcasters, delivering a pre-designed message to the masses, you may not have considered adopting user-generated content techniques. However, in today's mobile advertising world, community-based communication reigns supreme. The power of the people has now reached marketing.

On mobile, user-generated campaigns are effective. Consider this: Users are constantly carrying around portable content-creating devices. They can take images, write text, and record videos, then publish them on social media right away.

Also Watch : PowerAdSpy Local Marketing -

Wrapping Up,

Of course, you want to stay on top of your business at all times, and mobile marketing will assist you. The use of mobile devices in this commercial world has outpaced and has boosted the appeal of mobile. Therefore, I hope the above strategies can help you expand your business and reach greater heights.