VR marketing is not the concept of the future- it’s the present. Virtual reality technology was already familiar to 78 percent of people in 2018. Since 2015, the number has been continuously increasing.

As time goes on, more and more companies are incorporating virtual reality marketing into their campaigns. Others design unique apps for VR, while some use it in their Instagram and Facebook ads. Whatever approach you use, virtual reality provides a novel and perhaps less cost approach to interact with new customers and raise overall brand awareness.

Let's look more closely at how virtual reality marketing improves client interactions and how some of the world's most well-known businesses are using it to their advantage across multiple advertising platforms.

What Is VR Marketing and How Does It Work?

Immersion is the essential term in virtual reality, according to marketers all over the world. Virtual reality's popularity has skyrocketed as a result of so many companies developing new products based on it and expected to continue to grow at a rapid pace. VR allows for a level of emotional intensity that is far greater than traditional media. The concept of telepresence, which makes individuals feel as if they are genuinely there in a separate location or time, is closely tied to computer-simulated reality. Virtual reality has the potential to be a compelling storytelling medium.

Let's take a look at some of the innovative ways firms are utilizing VR marketing strategies:

#1. The Psychology of "Try Before You Buy"

Approximately 64% of e-commerce products are returned owing to client dissatisfaction. Because your customers can't physically try on the items, they're less likely to be satisfied when they receive them. Adopting augmented reality marketing allows customers to virtually experience things before purchasing them.

They will have a better notion of what to expect from their items in this manner, and there will be fewer chances of discontent. Fewer returns imply lower costs and, as a result, more revenue for your company. There will be less waste from things that are unable to be resold.

Color Visualizer by Dulux and Asian Paint

If you're having trouble picking what color to put on your walls, Dulux and Asian Paint are here to help. These businesses offer a Color visualizer app that allows customers to select the best color combinations for their walls. Customers may virtually try out different combinations, pick which one looks best, and then save it. They may then use the color codes to find the same color in any retailer. This feature is advantageous for marketing during the COVID-19 crisis when you can't invite people over to help you choose a wall color. For Asian Paints and Dulux, VR marketing was quite effective. As a result, many companies are following in their footsteps and releasing similar apps to help people. Decide on the ideal appearance for their homes. IKEA, for example, has a similar app that allows users to select multiple sets of furniture that fit their room.

Try New Specs at Lenskart

Lenskart, an Indian online eyeglass retailer, has created a virtual trial technology for its clients. Users take images from various angles, post them to their website, and then view how different frame styles look on their faces. From many angles, the 3D trial appears to be pretty realistic. Despite the fact that they have showrooms in several locations, individuals may still try on glasses from the comfort of their own homes, improving Lenskart's overall sales. The corporation received all of the advantages of giving out free samples in the form of augmented reality while also lowering its overall costs. Various other firms, such as CaratLane (a jewelry retailer), Gucci (for sneakers), Dallas Cowboys, and others, have implemented similar capabilities to allow their users to try on accessories. 

Lakmé is undergoing a virtual makeover.

This Indian cosmetics company introduced a virtual try-on function for customers to select their makeup online. Since launching its virtual app in 2015, Lakmé has seen an increase in potential clients. Nonetheless, this app is a high solution to the difficulty of testing makeup without exchanging samples with other consumers at the store during the pandemic. In fact, one does not even need to enter the store to try out what appeals to them! They can even experiment with various hair colors virtually.

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Time To Wrap It Up;

Virtual reality marketing is changing, and it's more crucial than ever to stay on top of the latest developments. Brands and advertisers will be able to reach completely immersed customers on a platform unlike any other once VR catches off. As a result, early adopters will have an advantage in terms of experience and will be able to distinguish themselves from their competition.